Smart Tourism and Destination Marketing - Couverture rigide

 
9781041069751: Smart Tourism and Destination Marketing
Couverture rigide
ISBN 10 : 1041069758 ISBN 13 : 9781041069751
Editeur : Routledge, 2026

Synopsis

Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.

Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.

Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Youssef El Archi holds a PhD in Business and Management from the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco. He is a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal.

Tomáš Gajdošík holds PhD in Tourism and is an associate professor at the Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. He is a member of the International Federation for IT and Travel & Tourism (IFITT) and the International Association of Scientific Experts in Tourism (AIEST).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2026
Langue
anglais
ISBN 10 
1041069758
ISBN 13 
9781041069751
Reliure
Relié
Nombre de pages
258
Éditeur
Archi Youssef El, Gajdošík Tomáš
Coordonnées du fabricant
non disponible
Personne responsable
non disponible