Most organisations don't have a sales problem.
They have a business that quietly stopped working — and sales is where it shows up first.
After forty-five years inside boardrooms, turnarounds and post-merger integrations across four continents, Nick Ayton has watched the same misdiagnosis play out hundreds of times. CEOs commission transformation programmes. Consultants redesign processes. The numbers still don't move.
Because the problem was never where anyone was looking.
The Slow Bleed introduces Cash Conversion Velocity — the single metric that reveals more about the commercial health of your organisation than any dashboard you currently run.
This is a field guide, not a textbook. Fifteen chapters. Sixteen tools. One argument. Built for CEOs who need to act in weeks, not years.
Nick Ayton has led hundred-million-pound turnarounds, navigated post-merger integrations, and been called in to rescue failing transformation and AI programmes across four continents. He has sat on both sides of major deals — and knows exactly where, and why, they stall. He advises CEOs, Family Offices and global leadership teams, and is a sought-after international speaker.
"It is practical. Direct. Sometimes uncomfortable. But importantly, it is written by someone who has actually had to make these decisions in real environments where cash flow, customers, politics and execution collide."
— Ian Wright, CEO & Founder, VirtualNonExecs.com
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paperback. Etat : New. N° de réf. du vendeur 9781066637430
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Paperback. Etat : new. Paperback. The Slow Bleed - why your business is losing cash - and it's not a sales problem. Most organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months. After forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.Because the PROBLEM was never where anyone was looking. Another wrong diagnosis.Somewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers. This is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.Fifteen chapters, Sixteen Tools. One argument. Your business is bleeding, you can feel it. Now you can see it. The Slow Bleed is a CEO Field Guide to be used by founders, CEO's and owners to understand the health of the business and improve it This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781066637430
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Paperback. Etat : new. Paperback. The Slow Bleed - why your business is losing cash - and it's not a sales problem. Most organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months. After forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.Because the PROBLEM was never where anyone was looking. Another wrong diagnosis.Somewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers. This is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.Fifteen chapters, Sixteen Tools. One argument. Your business is bleeding, you can feel it. Now you can see it. The Slow Bleed is a CEO Field Guide to be used by founders, CEO's and owners to understand the health of the business and improve it This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781066637430
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Paperback. Etat : new. Paperback. The Slow Bleed - why your business is losing cash - and it's not a sales problem. Most organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months. After forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.Because the PROBLEM was never where anyone was looking. Another wrong diagnosis.Somewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers. This is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.Fifteen chapters, Sixteen Tools. One argument. Your business is bleeding, you can feel it. Now you can see it. The Slow Bleed is a CEO Field Guide to be used by founders, CEO's and owners to understand the health of the business and improve it This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781066637430
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Taschenbuch. Etat : Neu. Neuware - The Slow Bleed - why your business is losing cash - and it's not a sales problem. Most organisations think they have a sales problem, they don't. The CEO feels something is wrong but cannot confirm it. These are the first signs of The Slow Bleed - the start of the organisation slowly dying. This book is a 'field guide' for CEOs who need to do something in weeks not months. After forty five years in board rooms, turnarounds, integrations and running global sales - Nick Ayton has seen the misdiagnosis play out a hundred times. CEO's commission transformation programmes. Consultants arrive to redesign processes, encourage digital transformation, and instal AI - yet the number still don't move. The business remains sluggish and top line struggles.Because the PROBLEM was never where anyone was looking. Another wrong diagnosis.Somewhere between a signed contract and collecting payment your business is losing time, revenues are stalling and margins eroding. The Slow Bleed shows you exactly where that time is going, which functions are holding you back and who in your executive team is withholding answers. This is not a framework, not a consulting engagement dressed up as a book. It's a field guide written for CEO's, founders, business owners, shareholders and executives who need to act fast, who cannot afford another wrong diagnosis or transformation that doesn't deliver.Fifteen chapters, Sixteen Tools. One argument. Your business is bleeding, you can feel it. Now you can see it. N° de réf. du vendeur 9781066637430
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