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The Slow Bleed: Why your business is losing cash and its not a sales problem - Couverture souple

Ayton, Mr Nick

 
9781066637430: The Slow Bleed: Why your business is losing cash and its not a sales problem

Synopsis

Most organisations don't have a sales problem.

They have a business that quietly stopped working — and sales is where it shows up first.

After forty-five years inside boardrooms, turnarounds and post-merger integrations across four continents, Nick Ayton has watched the same misdiagnosis play out hundreds of times. CEOs commission transformation programmes. Consultants redesign processes. The numbers still don't move.

Because the problem was never where anyone was looking.

The Slow Bleed introduces Cash Conversion Velocity — the single metric that reveals more about the commercial health of your organisation than any dashboard you currently run.

This is a field guide, not a textbook. Fifteen chapters. Sixteen tools. One argument. Built for CEOs who need to act in weeks, not years.

Nick Ayton has led hundred-million-pound turnarounds, navigated post-merger integrations, and been called in to rescue failing transformation and AI programmes across four continents. He has sat on both sides of major deals — and knows exactly where, and why, they stall. He advises CEOs, Family Offices and global leadership teams, and is a sought-after international speaker.

"It is practical. Direct. Sometimes uncomfortable. But importantly, it is written by someone who has actually had to make these decisions in real environments where cash flow, customers, politics and execution collide."
— Ian Wright, CEO & Founder, VirtualNonExecs.com

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