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Evil by Design: Interaction Design to Lead Us into Temptation - Couverture souple

Nodder, Chris

 
9781118422144: Evil by Design: Interaction Design to Lead Us into Temptation
Couverture souple
ISBN 10 : 1118422147 ISBN 13 : 9781118422144
Editeur : John Wiley & Sons Inc, 2013

Synopsis

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride -- use social proof to position your product in line with your visitors' values
  • Sloth -- build a path of least resistance that leads users where you want them to go
  • Gluttony -- escalate customers' commitment and use loss aversion to keep them there
  • Anger -- understand the power of metaphysical arguments and anonymity
  • Envy -- create a culture of status around your product and feed aspirational desires
  • Lust -- turn desire into commitment by using emotion to defeat rational behavior
  • Greed -- keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Chris Nodder is an independent consultant with 20 years' experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2013
Langue
anglais
ISBN 10 
1118422147
ISBN 13 
9781118422144
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible