Retail Banking: Business Transformation and Competitive Strategies for the Future - Couverture rigide

Livre 90 sur 173: Palgrave Macmillan Studies in Banking and Financial Institutions

Omarini, A.

 
9781137392541: Retail Banking: Business Transformation and Competitive Strategies for the Future
Couverture rigide
ISBN 10 : 1137392541 ISBN 13 : 9781137392541
Editeur : Palgrave Macmillan, 2015

Synopsis

The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.

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À propos de l'auteur

The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137392541
ISBN 13 
9781137392541
Reliure
Relié
Nombre de pages
323
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Allemagne

Autres éditions populaires du même titre

9781349678808: Retail Banking: Business Transformation and Competitive Strategies for the Future

Edition présentée

ISBN 10 :  1349678805 ISBN 13 :  9781349678808
Couverture souple