Fundamentals of Strategy - Couverture souple

Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Regnér, Patrick; Angwin, Duncan

Couverture souple

ISBN 10 : 129201721X ISBN 13 : 9781292017211

Editeur : Pearson Education Limited, 2014

Synopsis

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.

 

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
• Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
• new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world

Excel in your studies, enhance your understanding and improve your grade.

A propos du livre

À propos de la quatrième de couverture

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.

The expert authors now transfer the essence of Exploring Strategy into Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.

 

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Engages the reader with real-world strategy problems.
• Provides insights and strategy stories from a wide range of international organisations.
• Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility, and corporate ownership and governance.
• New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.

Excel in your studies, enhance your understanding and improve your grade.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 129201721X
• ISBN 13: 9781292017211
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie