The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture rigide

Scott, Walter Dill

 
9781298595751: The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

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Présentation de l'éditeur

Flame Proof CJ o. F. P. 0. Wax 15, 17 Whitman sC hocolates 26, 28 niQ sions of Jjmgth 82, 33, 85, 36, 367 Illusions of Sise 34, 37 ninsionfl of Direction 36 Mtmsing andO neita Underwear 42 Portable Houses andF ountain Pens 44 Human Brain 46 Rabbit-D uck Head 47 Ambiguous Figures 48, 49, 60, 51 Emerson Incubator Go 70 Vose Sons Camera Co. .. 71 Carola I nner-P layer .....% 72 Bhisius Piano 73 Packard Piano 74 Irrelevant Food Advertisements 75, 76 Crawford Shoe 78 Crossett Shoe .79 Omega Oil 81, 82, 83 Dr. Sleight sF at Reducing Tablets 104 I nsexdie 105 Swan Fountain Pen 105 Petoskey Rug Mfg. and Carpet Co., Ltd. 106 Wm. M. Walton sC igars 107 Racycle 107 Great Western Cereal Co 108 Quaker Oats 109 Vitalized Phosphites 115 Pompeian Mfg.
(Typographical errors above are due to OCR software and don't occur in the book.)

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