Retail Selling (Classic Reprint): A Guide to the Best Modern Practice - Couverture souple

James W. Fisk

Couverture souple

ISBN 10 : 1331523400 ISBN 13 : 9781331523406

Editeur : Forgotten Books, 2018

Synopsis

Retail Selling: A Guide to the Best Modern Practice offers practical, time‑tested methods for improving store performance. It emphasizes high‑grade display, accurate pricing, and attentive handling of merchandise to attract customers and boost profits. The book also shows how to train staff to know products and serve as expert advisers, building trust with every visitor.

Through concrete procedures for inspections, stock analysis, and merchandising decisions, the guide helps managers and salespeople turn daily tasks into consistent selling success. It blends hands‑on checklists with broader strategies, showing how a store’s environment, organization, and people all influence results.

• Maintain fresh, attractive displays with clean, correct price tickets and well‑presented stock


• Train staff to know products, answer questions, and support customers with confident guidance


• Use regular inspections and business analyses to improve efficiency and profitability


• Develop a sales culture focused on customer care, accurate execution, and steady growth

Ideal for store managers, buyers, and frontline staff seeking practical ways to elevate selling performance.

A propos du livre

Présentation de l'éditeur

Retail Selling is a piece of constructive work and should have wide distribution. It is not only of interest to merchants but to every buyer and salesman as well. It deals with selling of service as well as merchandise and is full of valuable information. It outlines the best methods and is a long step toward ways of satisfactory distribution.
There has been too little educational influence brought to bear on retail selling. Mr. Fisk is an evident master of his subject with broad views well set on solid foundations. Football, baseball and other sports have their coaches and trainers, but retail distribution has been allowed "just to grow" in a more or less haphazard fashion.
Beginning with the wants of the consumer, Mr. Fisk draws his line to the manufacturer and back to the customer through the various departments of the business with its many selling service features involved until the circle to the consumer is completed. In other words, the satisfaction of the consumer is recognized as the alpha and omega of all truly profitable retail selling. All departments of the business must be duly arranged with that end in view.
Layout of store; mutual education; advertising; decoration; discipline; knowledge of goods; increase of business; promotion of goodwill, and suggestions which make for efficient co-operation are features of the book. The author shows that many in the retail business because of lack of knowledge strike on the reefs. He has charted the rocks of failure and outlined the channels of success.
—Journal of Accountancy, Volume 22

Présentation de l'éditeur

This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide. This text refers to the Bibliobazaar edition.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1331523400
• ISBN 13: 9781331523406
• Reliure: Broché
• Nombre de pages: 351
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie