Principles of Salesmanship (Classic Reprint) - Couverture souple

Whitehead, Harold

9781334315022: Principles of Salesmanship (Classic Reprint)

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ISBN 10 : 1334315027 ISBN 13 : 9781334315022

Editeur : Forgotten Books, 2018

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Excerpt from Principles of Salesmanship

Men vary greatly in their ability to sell goods. Some are successful because of an inborn aptitude for selling; others succeed through study and practice in the business world. Whatever a man's natural ability may be, it can be developed and made much more effective by the systematic study and application of the principles of salesmanship. This statement is borne out by the experience of The National Cash Register Company, The Burroughs Adding Machine Company, The Edison Dictating Machine Company, and other big concerns which have solved the difficult problem of marketing an expensive specialty on an international scale. Such firms as these could not possibly sell their goods through the length and breadth of the civilized world if their sales depended solely upon the efforts of men who are naturally salesmen. They have been compelled to take the average man as they find him, train him in the methods of the experienced salesman, and then try him out. This careful preparation enables nine men out of ten to make good where formerly 90 per cent would have failed if left to their own devices. Ex perience proves that whatever natural ability a man may possess, his value as a sales producer will be incomparably greater if he is trained to use his analytical and reasoning faculties as well as the natural intuition of the born salesman.

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1334315027
ISBN 13: 9781334315022
Reliure: Broch�
Nombre de pages: 370
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Principles of Salesmanship (Classic Reprint)

Harold Whitehead

Edit� par Forgotten Books, 2018

ISBN 10 : 1334315027 ISBN 13 : 9781334315022

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book delves into the art of salesmanship, examining the principles that underpin successful selling. The author emphasizes the importance of understanding customer motivations and tailoring sales strategies accordingly. By analyzing the needs and attitudes of wholesale, specialty, and retail buyers, the book provides practical guidance on customizing sales presentations to resonate with each type of customer. The author explores various approaches to capturing attention, arousing interest, and overcoming objections, equipping readers with a comprehensive understanding of the sales process. Ultimately, this book serves as an invaluable resource for anyone seeking to enhance their salesmanship skills and achieve greater success in their sales endeavors. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781334315022_0

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