Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia - Couverture souple
Synopsis
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
