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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Research-based Education Across Literacy and Resource Barriers - Couverture rigide

Livre 18 sur 74: Education in the Asia-Pacific Region: Issues, Concerns and Prospects

Viswanathan, Madhubalan; Gajendiran, S.; Venkatesan, R.

 
9781402057687: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Research-based Education Across Literacy and Resource Barriers
Couverture rigide
ISBN 10 : 1402057687 ISBN 13 : 9781402057687
Editeur : Springer-Verlag New York Inc., 2008

Synopsis

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer-Verlag New York Inc.
Date d'édition
2008
Langue
anglais
ISBN 10 
1402057687
ISBN 13 
9781402057687
Reliure
Relié
Nombre de pages
221
Coordonnées du fabricant
Springer-Verlag GmbH
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