Affiner la recherche

  • Livres (2 802)

à

Fourchette de prix personnalisée (EUR)

à

Venkatesan (Plus de 2 800 résultats)

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Orion Tech, Kingwood, TX, Etats-UnisOrion Tech

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 4,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    hardcover. Etat : Very Good.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Your Online Bookstore, Houston, TX, Etats-UnisYour Online Bookstore

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Moyen

    EUR 4,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    hardcover. Etat : Fair.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Moyen

    EUR 4,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Fair. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Comme neuf

    EUR 4,10

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Like New. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Zoom Books East, Glendale Heights, IL, Etats-UnisZoom Books East

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 4,12

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Langue : anglais

    Edité par University of Virginia Press, 2021

    0813945151 / 9780813945156

    Série : Livre 1 sur 1 - Darden Business

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 4,60

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

  • Langue : anglais

    Edité par Rupa Publications India, 2021

    9355202903 / 9789355202901

    • Couverture souple

    Vendeur : Zoom Books Company, Lynden, WA, Etats-UnisZoom Books Company

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 4,61

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Langue : anglais

    Edité par Rupa Publications India (edition ), 2021

    9355202903 / 9789355202901

    • Couverture souple

    Vendeur : BooksRun, Philadelphia, PA, Etats-UnisBooksRun

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 4,87

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Langue : anglais

    Edité par Penguin Random House India, 2018

    0143064266 / 9780143064268

    • Couverture souple

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 5,71

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

  • Langue : anglais

    Edité par Penguin Random House India, 2018

    0143064266 / 9780143064268

    • Couverture souple

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 5,71

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Moyen

    EUR 5,95

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Fair. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Comme neuf

    EUR 5,95

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Like New. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 5,97

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 5,97

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par University of Virginia Press, 2021

    0813945151 / 9780813945156

    Série : Livre 1 sur 1 - Darden Business

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 6,44

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

  • Langue : anglais

    Edité par Pearson Education (US), 2014

    0133552527 / 9780133552522

    • Couverture rigide

    Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Moyen

    EUR 6,49

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

  • Langue : anglais

    Edité par Rupa, 2021

    9355202903 / 9789355202901

    • Couverture souple

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,55

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Rupa, 2021

    9355202903 / 9789355202901

    • Couverture souple

    Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,55

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,58

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 6,58

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 6,58

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par Harvard Business Review Press, 2013

    1422184307 / 9781422184301

    • Couverture rigide

    Vendeur : Better World Books, Mishawaka, IN, Etats-UnisBetter World Books

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,58

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Langue : anglais

    Edité par India Portfolio, 2018

    0143442473 / 9780143442479

    • Couverture souple

    Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-UnisThriftBooks-Dallas

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,67

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par India Portfolio, 2018

    0143442473 / 9780143442479

    • Couverture souple

    Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-UnisThriftBooks-Atlanta

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 6,67

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Penguin Random House India, 2018

    0143064266 / 9780143064268

    • Couverture souple

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 7,56

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

  • Langue : anglais

    Edité par Penguin Random House India, 2018

    0143064266 / 9780143064268

    • Couverture souple

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 7,56

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

  • Langue : anglais

    Edité par India Portfolio, 2018

    0143442473 / 9780143442479

    • Couverture souple

    Vendeur : ThriftBooks-Reno, Reno, NV, Etats-UnisThriftBooks-Reno

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 7,56

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Langue : anglais

    Edité par Pearson Education (US), 2014

    0133552527 / 9780133552522

    • Couverture rigide

    Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

    Vendeur avec une évaluation de 4 étoiles
    Contacter le vendeur

    Etat: Occasion - Moyen

    EUR 8,33

     Frais de port gratuits 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardback. Etat : Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

  • Langue : anglais

    Edité par India Portfolio, 2018

    0143442473 / 9780143442479

    • Couverture souple

    Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Assez bon

    EUR 2,46

    EUR 6,70 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Langue : anglais

    Edité par Pearson FT Press, 2014

    0133552527 / 9780133552522

    • Couverture rigide

    Vendeur : HPB-Red, Dallas, TX, Etats-UnisHPB-Red

    Vendeur avec une évaluation de 5 étoiles
    Contacter le vendeur

    Etat: Occasion - Satisfaisant

    EUR 6,56

    EUR 3,35 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.