Articles liés à Niche: Why the Market No Longer Favours the Mainstream
Synopsis
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.
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À propos de l?auteur
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Niche: The missing middle and why business needs to specialise to survive: Why the Market No Longer Favours the Mainstream
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Little Brown and Company, 2011
ISBN 10 : 1408703262
ISBN 13 : 9781408703267
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Niche: The missing middle and why business needs to specialise to survive
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ISBN 10 : 1408703262
ISBN 13 : 9781408703267
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Niche: The missing middle and why business needs to specialise to survive
Edité par
-, 2011
ISBN 10 : 1408703262
ISBN 13 : 9781408703267
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Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Niche: The missing middle and why business needs to specialise to survive This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781408703267
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Niche: The missing middle and why business needs to specialise to survive
Edité par
Little, Brown, 2011
ISBN 10 : 1408703262
ISBN 13 : 9781408703267
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Hardcover. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 4994067
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Niche: The Missing Middle and Why Business Needs to Specialise to Survive
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Little, Brown and Company, 2011
ISBN 10 : 1408703262
ISBN 13 : 9781408703267
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781408703267. N° de réf. du vendeur 9495180
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