Synopsis
Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction
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À propos de l'auteur
Since her first appearance in print in the Sunday New York Times in 1981, Marcia Yudkin has built a global reputation as an author, publicity and marketing consultant, and speaker. Her 11 books include Web Site Marketing Makeover (Top Floor Publishing) and Internet Marketing for Less than $500/Year (Maximum Press). Her articles have appeared in hundreds of magazines, including The New York Times Magazine, TWA Ambassador, USAir Magazine, and Business 2.0 She has been featured Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, dozens of newspapers throughout the world, and four times in the Sunday Boston Globe.
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