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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI - Couverture souple
- ÉditeurApress
- Date d'édition2023
- ISBN 10 1484298098
- ISBN 13 9781484298091
- ReliureBroché
- Langueanglais
- Numéro d'édition1
- Nombre de pages352
- ÉditeurZaidi Neha, Maurya Mohit, Grima Simon, Tyagi Pallavi
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Building Ai Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through Ai
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI (Paperback or Softback)
Edité par
Apress 12/29/2023, 2023
ISBN 10 : 1484298098
ISBN 13 : 9781484298091
Neuf
Paperback or Softback
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Paperback or Softback. Etat : New. Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI 1.07. Book. N° de réf. du vendeur BBS-9781484298091
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI [Paperback] Zaidi, Neha; Maurya, Mohit; Grima, Simon and Tyagi, Pallavi
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-S-9781484298091
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781484298091
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Building AI Driven Marketing Capabilities
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur S0-9781484298091
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Building AI Driven Marketing Capabilities
Edité par
Apress, 2024
ISBN 10 : 1484298098
ISBN 13 : 9781484298091
Ancien ou d'occasion
Couverture souple
Vendeur : SKULIMA Wiss. Versandbuchhandlung, Westhofen, Allemagne
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Etat : Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Understand Customer Needs and Deliver Value Through AI. Edited by Neha Zaidi, Mohit Maurya, Simon Grima & Pallavi Tyagi. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. VI,340 Seiten mit 63 Abb., broschiert (Apress 2024). Statt EUR 58,84. Gewicht: 526 g - Softcover/Taschenbuch - Sprache: Englisch. N° de réf. du vendeur 124564
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
Edité par
Apress, 2023
ISBN 10 : 1484298098
ISBN 13 : 9781484298091
Neuf
paperback
Edition originale
Vendeur : Russell Books, Victoria, BC, Canada
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paperback. Etat : New. 1st ed. Special order direct from the distributor. N° de réf. du vendeur ING9781484298091
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Building AI Driven Marketing Capabilities
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781484298091
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Building Ai Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through Ai
Edité par
Apress, 2023
ISBN 10 : 1484298098
ISBN 13 : 9781484298091
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 46747606
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Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
impression à la demandeVendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 534. N° de réf. du vendeur C9781484298091
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