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  • Langue : anglais

    Edité par APress, Berkley, 2023

    1484298098 / 9781484298091

    • Couverture souple
    • Édition originale

    Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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    Etat: Neuf

    EUR 56,22

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

  • Langue : anglais

    Edité par Apress, 2023

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : Basi6 International, Irving, TX, Etats-UnisBasi6 International

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    Etat: Neuf

    EUR 63,87

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    Expédition nationale : Etats-Unis

    Quantité disponible : 1 disponible

    Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

  • Langue : anglais

    Edité par Independently published, 2026

    9798165090547

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    • impression à la demande

    Vendeur : California Books, Miami, FL, Etats-UnisCalifornia Books

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    Etat: Neuf

    EUR 13,76

    EUR 2,67 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : Plus de 20 disponibles

    Etat : New. Print on Demand.

  • Langue : anglais

    Edité par Apress, 2024

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 61,71

    EUR 11,98 expédition 
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    Quantité disponible : 2 disponibles

    Paperback. Etat : Brand New. 346 pages. 9.25x6.10x0.72 inches. In Stock.

  • Langue : anglais

    Edité par Apress, 2024

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : SKULIMA Wiss. Versandbuchhandlung, Westhofen, AllemagneSKULIMA Wiss. Versandbuchhandlung

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    Etat: Occasion - Comme neuf

    EUR 38,80

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    Etat : Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Understand Customer Needs and Deliver Value Through AI. Edited by Neha Zaidi, Mohit Maurya, Simon Grima & Pallavi Tyagi. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. VI,340 Seiten mit 63 Abb., broschiert (Apress 2024). Statt EUR 58,84. Gewicht: 526 g - Softcover/Taschenbuch.…

  • Langue : anglais

    Edité par APress, 2023

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-UniTHE SAINT BOOKSTORE

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    Etat: Neuf

    EUR 61,47

    EUR 19,28 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 5 disponibles

    Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.

  • 936061971X / 9789360619718

    • Couverture rigide

    Vendeur : Basi6 International, Irving, TX, Etats-UnisBasi6 International

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    Etat: Neuf

    EUR 41,69

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    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

  • Langue : anglais

    Edité par Apress, 2023

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

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    Etat: Neuf

    EUR 96,00

    EUR 3,55 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 4 disponibles

    Etat : New. 1st ed. edition NO-PA16APR2015-KAP.

  • Langue : anglais

    Edité par SPRINGER NP, 2024

    1484298098 / 9781484298091

    • Couverture souple
    • Édition internationale

    Vendeur : UK BOOKS STORE, London, LONDO, Royaume-UniUK BOOKS STORE

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    Etat: Neuf

    EUR 112,59

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    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 2 disponibles

    Etat : New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…

  • Langue : anglais

    Edité par APress, Berkley, 2023

    1484298098 / 9781484298091

    • Couverture souple
    • Édition originale

    Vendeur : AussieBookSeller, Truganina, VIC, AustralieAussieBookSeller

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    Etat: Neuf

    EUR 86,92

    EUR 32,95 expédition 
    Expédition depuis Australie vers Etats-Unis

    Quantité disponible : 1 disponible

    Paperback. Etat : new. Paperback. This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

  • Langue : anglais

    Edité par APRESS, 2023

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : Buchpark, Trebbin, AllemagneBuchpark

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    Etat: Occasion

    Bonne affaire

    Prix actuel : EUR 39,72

    EUR 105,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : Hervorragend. Zustand: Hervorragend | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn Thedevelopments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers. …

  • Langue : anglais

    Edité par APRESS, 2023

    1484298098 / 9781484298091

    • Couverture souple

    Vendeur : BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, AllemagneBUCHSERVICE / ANTIQUARIAT Lars Lutzer

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    Etat: Occasion - Assez bon

    EUR 179,99

    EUR 39,95 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 1 disponible

    Softcover. Etat : gut. 2023. Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI In englischer Sprache. pages.

  • Langue : anglais

    Edité par Wiley, 2024

    1394233973 / 9781394233977

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    Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK

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    Etat: Neuf

    EUR 224,91

    EUR 9,14 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 15 disponibles

    HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Neuf

    EUR 238,25

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    Etat : New.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Neuf

    EUR 224,90

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    Etat : New.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : GreatBookPrices, Columbia, MD, Etats-UnisGreatBookPrices

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    Etat: Occasion - Comme neuf

    EUR 247,90

    EUR 2,35 expédition 
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    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : GreatBookPricesUK, Woodford Green, Royaume-UniGreatBookPricesUK

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    Etat: Occasion - Comme neuf

    EUR 246,96

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    Etat : As New. Unread book in perfect condition.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand

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    Etat: Neuf

    EUR 251,29

    EUR 11,00 expédition 
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    Etat : new.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandeKennys Bookshop and Art Galleries Ltd.

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    Etat: Neuf

    EUR 277,64

    EUR 9,50 expédition 
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    Etat : New. 2024. 1st Edition. hardcover. . . . . .

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : moluna, Greven, Allemagnemoluna

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    Etat: Neuf

    EUR 241,52

    EUR 48,99 expédition 
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    Etat : New.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections

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    Etat: Neuf

    EUR 280,03

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    Etat : New. In English.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

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    Etat: Neuf

    EUR 298,93

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    Quantité disponible : 3 disponibles

    Etat : New.

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

    • Couverture rigide

    Vendeur : Books Puddle, Woodside, NY, Etats-UnisBooks Puddle

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    Etat: Neuf

    EUR 314,93

    EUR 3,55 expédition 
    Expédition nationale : Etats-Unis

    Quantité disponible : 3 disponibles

    Etat : New. 1st edition NO-PA16APR2015-KAP.

  • Langue : anglais

    Edité par John Wiley & Sons, 2025

    1394233973 / 9781394233977

    • Couverture rigide

    Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books

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    Etat: Neuf

    EUR 326,65

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    Hardcover. Etat : Brand New. 400 pages. 10.35x7.32x1.46 inches. In Stock.

  • Langue : anglais

    Edité par Wiley Dez 2024, 2024

    1394233973 / 9781394233977

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    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 322,11

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    Buch. Etat : Neu. Neuware - This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape. Artificial Intelligence-Enabled Businesses demonstrates how AI is a catalyst for change in business functional areas. Though still in the experimental phase, AI is instrumental in redefining the workforce, predicting consumer behavior, solving real-life marketing dynamics and modifications, recommending products and content, foreseeing demand, analyzing costs, strategizing, managing big data, enabling collaboration of cross-entities, and sparking new ethical, social and regulatory implications for business. Thus, AI can effectively guide the future of financial services, trading, mobile banking, last-mile delivery, logistics, and supply chain with a solution-oriented focus on discrete business problems. Furthermore, it is expected to educate leaders to act in an ever more accurate, complex, and sophisticated business environment with the combination of human and machine intelligence. The book offers effective, efficient, and strategically competent suggestions for handling new challenges and responsibilities and is aimed at leaders who wish to be more innovative. It covers the early stages of AI adoption by organizations across their functional areas and provides insightful guidance for practitioners in the suitable and timely adoption of AI. This book will greatly help to scale up AI by leveraging interdisciplinary collaboration with cross-functional, skill-diverse teams and result in a competitive advantage. Audience This book is for marketing professionals, organizational leaders, and researchers to leverage AI and new technologies across various business functions. It also fits the needs of academics, students, and trainers, providing insights, case studies, and practical strategies for driving growth in the rapidly evolving digital landscape.…

  • Langue : anglais

    Edité par Wiley-Scrivener, 2024

    1394233973 / 9781394233977

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    Vendeur : Kennys Bookstore, Olney, MD, Etats-UnisKennys Bookstore

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    Etat: Neuf

    EUR 369,94

    EUR 9,35 expédition 
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    Quantité disponible : Plus de 20 disponibles

    Etat : New. 2024. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

  • Langue : anglais

    Edité par Apress, 2023

    1484298098 / 9781484298091

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    Vendeur : Brook Bookstore On Demand, Napoli, NA, ItalieBrook Bookstore On Demand

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    Etat: Neuf

    EUR 46,56

    EUR 6,80 expédition 
    Expédition depuis Italie vers Etats-Unis

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    Etat : new. Questo è un articolo print on demand.

  • Langue : anglais

    Edité par Apress Feb 2024, 2024

    1484298098 / 9781484298091

    • Couverture souple
    • impression à la demande

    Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AllemagneBuchWeltWeit Ludwig Meier e.K.

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    Etat: Neuf

    EUR 58,84

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    Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. 348 pp. Englisch. …

  • Langue : anglais

    Edité par Apress, 2023

    1484298098 / 9781484298091

    • Couverture souple
    • impression à la demande

    Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH

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    Etat: Neuf

    EUR 66,39

    EUR 35,00 expédition 
    Expédition depuis Allemagne vers Etats-Unis

    Quantité disponible : 1 disponible

    Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.…

  • Langue : anglais

    Edité par Apress, 2023

    1484298098 / 9781484298091

    • Couverture souple
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    Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books

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    Etat: Neuf

    EUR 96,94

    EUR 7,79 expédition 
    Expédition depuis Royaume-Uni vers Etats-Unis

    Quantité disponible : 4 disponibles

    Etat : New. Print on Demand.