Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - Couverture souple

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9781489983695: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

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ISBN 10 : 1489983694 ISBN 13 : 9781489983695

Editeur : Springer, 2014

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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2014
Langue: anglais
ISBN 10: 1489983694
ISBN 13: 9781489983695
Reliure: Broch�
Nombre de pages: 512
�diteur: Netessine Serguei, Tang Christopher S.
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
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Consumer-Driven Demand and Operations Management Models (eng)

Netessine, Serguei

Edit� par Springer, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

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Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie

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Etat : new. Questo � un articolo print on demand. N� de r�f. du vendeur EEUCJODD5E

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Consumer-Driven Demand and Operations Management Models

Netessine, Serguei|Tang, Christopher S.

Edit� par Springer US, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

Neuf Couverture souple

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Editors and contributors are leading scholars in Operations Management modeling of consumer behaviorPresents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumerProvides new OM models for mix. N� de r�f. du vendeur 11466638

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Consumer-Driven Demand and Operations Management Models

Christopher S. Tang

Edit� par Springer US, Springer US Nov 2014, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research. 512 pp. Englisch. N� de r�f. du vendeur 9781489983695

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Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Christopher S. Tang

Edit� par Humana, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research. N� de r�f. du vendeur 9781489983695

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Consumer-Driven Demand and Operations Management Models | A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Serguei Netessine (u. a.)

Edit� par Springer, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

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Vendeur : preigu, Osnabr�ck, Allemagne

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Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131)

Edit� par Springer, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

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Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni

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Etat : New. In English. N� de r�f. du vendeur ria9781489983695_new

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Consumer-Driven Demand and Operations Management Models

Serguei Netessine

Edit� par Springer, Springer Nov 2014, 2014

ISBN 10 : 1489983694 ISBN 13 : 9781489983695

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Rational Consumer Behavior: Endogenous Decision Making Mechanisms.- Cheap Talk in Operations: Role of Intentional Vagueness.- Product Design in a Market with Satisficing Customers.- The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition.- Models of Herding Behavior in Operations Management.- Organizational Strategies for Managing Rational/Strategic Consumer Behavior.- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention.- Managing Client Portfolio in a Two-Tier Supply Chain.- Strategic Customer Behavior and the Benefit of Decentralization.- Product Strategies for Managing Rational/Strategic Consumer Behavior.- Is Assortment Selection a Popularity Contest .- Product Design, Pricing, and Capacity Investment in a Congested Production System.- Selling to Strategic Customers: Opaque Selling Strategies.- Competing Through Mass Customization.- Operational Strategies for Managing Rational/Strategic Consumer Behavior.- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems.- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms.- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility.- Capacity Rationing with Strategic Customers.- Strategic Behavior in Supply Chains: Information Acquisition.- Shaping Consumer Demand through the Use of Contingent Pricing.- Strategic Consumer Response to Dynamic Pricing of Perishable Products.- Strategic Behavior in Supply Chains: Information Acquisition.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 512 pp. Englisch. N� de r�f. du vendeur 9781489983695

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