Consumer driven demand operations management (22 résultats)
Langue : anglais
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Etat : New. pp. 514.
Langue : anglais
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Etat : New. pp. 514 63 Illus.
Langue : anglais
Edité par Springer US, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
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Vendeur : Buchpark, Trebbin, AllemagneBuchpark
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 512 | Sprache: Englisch | Produktart: Bücher | To compete in today¿s volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fec…tive mechanism to segment a market comprising of consumers with different needs, preferences, and willingness-to-pay, many rms have used product (or s- vice) variety with different price points to serve different segments of the market, see Ho (1998). Ideally, the price of each of these products (or services) targets a particular segment of customers. For example, airlines often use different terms of sales (refundable/non-refundable, upgradable/non-upgradable, direct/connecting ight, etc. ) to sell economy class tickets at different prices. Likewise, retailers - ten sell the same product at different prices in different channels (company¿s own web site, dealers¿ web sites, or company¿s physical stores) or at different times (- fore, during, and after the selling season), see Talluri and van Ryzin (2005). Ample academic literature in Operations Management and other areas considered these strategies. However, as consumers become more knowledgeable about the product, pricing, organizational and operational policies that the companies deploy for pr- ucts and services, their purchasing begins to change dramatically. In the academic Operations Management literature, consumer demand is often assumedtobe exogenous so that demand functions are usually modeled as well de- ned and exogenously speci ed functions of price and/or other product attributes such as quality.
Langue : anglais
Edité par Springer US, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
Vendeur : Buchpark, Trebbin, AllemagneBuchpark
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Etat : Hervorragend. Zustand: Hervorragend | Seiten: 512 | Sprache: Englisch | Produktart: Bücher | To compete in today¿s volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As…an - fective mechanism to segment a market comprising of consumers with different needs, preferences, and willingness-to-pay, many rms have used product (or s- vice) variety with different price points to serve different segments of the market, see Ho (1998). Ideally, the price of each of these products (or services) targets a particular segment of customers. For example, airlines often use different terms of sales (refundable/non-refundable, upgradable/non-upgradable, direct/connecting ight, etc. ) to sell economy class tickets at different prices. Likewise, retailers - ten sell the same product at different prices in different channels (company¿s own web site, dealers¿ web sites, or company¿s physical stores) or at different times (- fore, during, and after the selling season), see Talluri and van Ryzin (2005). Ample academic literature in Operations Management and other areas considered these strategies. However, as consumers become more knowledgeable about the product, pricing, organizational and operational policies that the companies deploy for pr- ucts and services, their purchasing begins to change dramatically. In the academic Operations Management literature, consumer demand is often assumedtobe exogenous so that demand functions are usually modeled as well de- ned and exogenously speci ed functions of price and/or other product attributes such as quality.
Langue : anglais
Edité par Springer, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
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Langue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections
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Etat : New. In.
Autres imagesLangue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
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Taschenbuch. Etat : Neu. Consumer-Driven Demand and Operations Management Models | A Systematic Study of Information-Technology-Enabled Sales Mechanisms | Serguei Netessine (u. a.) | Taschenbuch | International Series in Operations Research & Management Science | xxiv | Englisch | 2014 | Springer | EAN 9781489983695 | Verantwort…liche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Langue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-UnisBooks Puddle
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Etat : New. pp. 512.
Langue : anglais
Edité par Springer, Humana, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels,… portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.
Langue : anglais
Edité par Springer, Springer, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, AllemagneAHA-BUCH GmbH
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales channels, portal…s, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.
Langue : anglais
Edité par Springer Verlag, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
Vendeur : Revaluation Books, Exeter, Royaume-UniRevaluation Books
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Hardcover. Etat : Brand New. 1st edition. 488 pages. 9.50x6.50x1.25 inches. In Stock.
Langue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
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Etat : new. Questo è un articolo print on demand.
Langue : anglais
Edité par Springer, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
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Etat : new. Questo è un articolo print on demand.
Langue : anglais
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Editors and contributors are leading scholars in Operations Management modeling of consumer behaviorPresents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumerProvides ne…w OM models for mix.
Langue : anglais
Edité par Springer US, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
- impression à la demande
Vendeur : moluna, Greven, Allemagnemoluna
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Editors and contributors are leading scholars in Operations Management modeling of consumer behaviorPresents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumerP…rovides new OM models for mix.
Langue : anglais
Edité par Springer US, Springer US Nov 2014, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AllemagneBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed… sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research. 512 pp. Englisch.
Langue : anglais
Edité par Springer US Jun 2009, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
- impression à la demande
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AllemagneBuchWeltWeit Ludwig Meier e.K.
Contacter le vendeurVendeur avec une évaluation de 5 étoilesEtat: Neuf
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques-examples are mixed sales…channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both-are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research. 512 pp. Englisch.
Autres imagesLangue : anglais
Edité par Springer, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
- impression à la demande
Vendeur : preigu, Osnabrück, Allemagnepreigu
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Buch. Etat : Neu. Consumer-Driven Demand and Operations Management Models | A Systematic Study of Information-Technology-Enabled Sales Mechanisms | Serguei Netessine (u. a.) | Buch | International Series in Operations Research & Management Science | xxiv | Englisch | 2009 | Springer | EAN 9780387980188 | Verantwortliche Person f…ür die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Langue : anglais
Edité par Springer, Springer Jun 2009, 2009
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture rigide
- impression à la demande
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Rational Consumer Behavior: Endogenous Decision Making Mechanisms.- Cheap Talk in Operations: Role of Intentional Vagueness.- Product Design in a Market with Satisficing Customers.- The Effect of Assortment Rotation on Consumer Choice and Its Impa…ct on Competition.- Models of Herding Behavior in Operations Management.- Organizational Strategies for Managing Rational/Strategic Consumer Behavior.- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention.- Managing Client Portfolio in a Two-Tier Supply Chain.- Strategic Customer Behavior and the Benefit of Decentralization.- Product Strategies for Managing Rational/Strategic Consumer Behavior.- Is Assortment Selection a Popularity Contest .- Product Design, Pricing, and Capacity Investment in a Congested Production System.- Selling to Strategic Customers: Opaque Selling Strategies.- Competing Through Mass Customization.- Operational Strategies for Managing Rational/Strategic Consumer Behavior.- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems.- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms.- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility.- Capacity Rationing with Strategic Customers.- Strategic Behavior in Supply Chains: Information Acquisition.- Shaping Consumer Demand through the Use of Contingent Pricing.- Strategic Consumer Response to Dynamic Pricing of Perishable Products.- Strategic Behavior in Supply Chains: Information Acquisition.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 512 pp. Englisch.
Langue : anglais
Edité par Springer, Springer Nov 2014, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
- impression à la demande
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagnebuchversandmimpf2000
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Rational Consumer Behavior: Endogenous Decision Making Mechanisms.- Cheap Talk in Operations: Role of Intentional Vagueness.- Product Design in a Market with Satisficing Customers.- The Effect of Assortment Rotation on Consumer Choice and I…ts Impact on Competition.- Models of Herding Behavior in Operations Management.- Organizational Strategies for Managing Rational/Strategic Consumer Behavior.- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention.- Managing Client Portfolio in a Two-Tier Supply Chain.- Strategic Customer Behavior and the Benefit of Decentralization.- Product Strategies for Managing Rational/Strategic Consumer Behavior.- Is Assortment Selection a Popularity Contest .- Product Design, Pricing, and Capacity Investment in a Congested Production System.- Selling to Strategic Customers: Opaque Selling Strategies.- Competing Through Mass Customization.- Operational Strategies for Managing Rational/Strategic Consumer Behavior.- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems.- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms.- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility.- Capacity Rationing with Strategic Customers.- Strategic Behavior in Supply Chains: Information Acquisition.- Shaping Consumer Demand through the Use of Contingent Pricing.- Strategic Consumer Response to Dynamic Pricing of Perishable Products.- Strategic Behavior in Supply Chains: Information Acquisition.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 512 pp. Englisch.
Langue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
- Couverture souple
- impression à la demande
Vendeur : Majestic Books, Hounslow, Royaume-UniMajestic Books
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Etat : New. Print on Demand pp. 512.
Langue : anglais
Edité par Springer, 2014
Série : Livre 107 sur 323 - International Series in Operations Research & Management Science
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Vendeur : Biblios, frankfurt am main, HESSE, AllemagneBiblios
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Etat : New. PRINT ON DEMAND pp. 512.
