Consumer-Driven Demand and Operations Management Models

ISBN 10: 1489983694 / ISBN 13: 9781489983695

Edité par Springer, 2014

A propos de cet article

Print on Demand pp. 512. N° de réf. du vendeur 356241201

Détails bibliographiques

Titre : Consumer-Driven Demand and Operations ...

Éditeur : Springer

Date d'édition : 2014

Reliure : Couverture souple

Etat : New

A propos de ce titre

Synopsis :

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.