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Selling to China: A Guide for Small and Medium-Sized Businesses - Couverture rigide

Chao, Stanley

 
9781532052712: Selling to China: A Guide for Small and Medium-Sized Businesses
Couverture rigide
ISBN 10 : 1532052715 ISBN 13 : 9781532052712
Editeur : iUniverse, 2018

Synopsis

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: - Learn effective ways to deal with Chinese businesspeople and private and state-owned companies - Determine whether certain products or services are viable for the Chinese market - Understand the psyche of the "Mao Generation" Chinese, who are now China's business owners, executives, and government leaders - Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

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À propos de l'auteur

Stanley Chao is an entrepreneur and consultant who has worked in China for more than twenty years. During his career, he has worked for large multinational companies in China, such as Merrill Lynch, SoftBank, and Philips Electronics, served as president of Kingston Technology Japan, and consulted for dozens of large and small Western companies, including Intel, Emerson Electric, SPX, Kingston Technology, and Baxter Healthcare, among many others. In 2001 he founded All In Consulting, a consultancy that assists small and medium-sized businesses (SMBs) develop and implement business strategies for both outsourcing from and selling to China and other Asian markets like Japan and Korea. Chao holds degrees from Columbia University and the University of Pennsylvania as well as an MBA from UCLA. A first-generation Chinese American, he is the son of Chinese immigrants who emigrated to the US from China and Taiwan. He is fluent in Mandarin Chinese and Japanese. allinconsult.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2018
Langue
anglais
ISBN 10 
1532052715
ISBN 13 
9781532052712
Reliure
Relié
Nombre de pages
260
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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