Synopsis
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features -
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À propos de l?auteur
Norton Paley
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
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hardcover. Etat : New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000429789N
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The Manager's Guide to Competitive Marketing Strategies
Edité par
St Lucie Press, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
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Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-841-221
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
Edité par
CRC Press, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
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Hardcover. Etat : Very Good +. Etat de la jaquette : None as issued. Second. Clean, solid copy with unmarked text. Cover corners are square; binding is tight. Light pressure bends to spine ends. Cover is glossy with minimal wear. Very nice copy. Second edition. We are unable to ship oversize books and multi-volume sets internationally. N° de réf. du vendeur BF12005240054
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The Manager's Guide to Competitive Marketing Strategies, Second Edition
Edité par
CRC Press, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
Ancien ou d'occasion
Couverture rigide
Vendeur : One Planet Books, Columbia, MO, Etats-Unis
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hardcover. Etat : Like New. 2nd Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000429789N
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Manager's Guide to Competitive Marketing Strategies
Edité par
Routledge, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 608442
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Manager's Guide to Competitive Marketing Strategies
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Etat : New. N° de réf. du vendeur 608442-n
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The Manager's Guide to Competitive Marketing Strategies, Second Edition (Hardcover)
Edité par
CRC Press, London, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
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Hardcover. Etat : new. Hardcover. The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.Features The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ?? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781574442342
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Manager's Guide to Competitive Marketing Strategies
Edité par
Routledge, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 608442
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Manager's Guide to Competitive Marketing Strategies
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Paley, N: Manager\ s Guide to Competitive Marketing Strategie
Edité par
Taylor & Francis, 1999
ISBN 10 : 1574442341
ISBN 13 : 9781574442342
Neuf
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Vendeur : moluna, Greven, Allemagne
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Etat : New. Norton PaleyThe ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above a. N° de réf. du vendeur 904351779
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