Articles liés à Manager's Guide to Competitive Marketing Strategies
Présentation de l'éditeur
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Features
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Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurThorogood
- Date d'édition2006
- ISBN 10 1854183702
- ISBN 13 9781854183705
- ReliureRelié
- Langueanglais
- Numéro d'édition3
- Nombre de pages420
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Manager's Guide to Competitive Marketing Strategies
Edité par
Thorogood, 2006
ISBN 10 : 1854183702
ISBN 13 : 9781854183705
Ancien ou d'occasion
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Vendeur : One Planet Books, Columbia, MO, Etats-Unis
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hardcover. Etat : Good. 3rd edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 005083132U
Quantité disponible : 3 disponible(s)
Image d'archives
Manager's Guide to Competitive Marketing Strategies
Edité par
Thorogood, 2006
ISBN 10 : 1854183702
ISBN 13 : 9781854183705
Ancien ou d'occasion
Couverture rigide
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Good. 3rd edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 005083132U
Quantité disponible : 3 disponible(s)
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Manager's Guide to Competitive Marketing Strategies
Edité par
Thorogood, 2006
ISBN 10 : 1854183702
ISBN 13 : 9781854183705
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 18791593-5
Quantité disponible : 3 disponible(s)
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Manager's Guide to Competitive Marketing Strategies
Edité par
Thorogood, 2006
ISBN 10 : 1854183702
ISBN 13 : 9781854183705
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs1950270342
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Manager's Guide to Competitive Marketing Strategies
Edité par
Thorogood, 2006
ISBN 10 : 1854183702
ISBN 13 : 9781854183705
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 18791593-5
Quantité disponible : 3 disponible(s)