Maximizing Corporate Reputation Through Effective Governance: A Study Of Structures And Behaviors - Couverture souple

Oriesek, Daniel F

 
9781581122299: Maximizing Corporate Reputation Through Effective Governance: A Study Of Structures And Behaviors
Couverture souple
ISBN 10 : 1581122292 ISBN 13 : 9781581122299
Editeur : Dissertation.com, 2004

Synopsis

The aim of this dissertation research is to develop an understanding of how components of the organizational structure, leadership structures at the top level and resource allocation decisions may affect corporate reputation as defined by the reputation quotient(RQ), and which aspects of running a company top management should keep an eye on in order to maximize the reputation of their company? Based on a literature review on the topic of corporate reputation and governance, which comprises the first part of the dissertation, a positivistic, deductive approach was chosen and a self-administered questionnaire has been developed that was sent out to the CEOs of the 60 companies currently covered in the 2002 RQ-rankings. The detailed discussion of the research method can be found in the third chapter.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Dissertation.com
Date d'édition
2004
Langue
anglais
ISBN 10 
1581122292
ISBN 13 
9781581122299
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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