Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors - Couverture souple

Dubroff, Henry; Marks, Susan

Couverture souple

ISBN 10 : 160163028X ISBN 13 : 9781601630285

Editeur : Career Press, 2009

Synopsis

BATTLING BIG BOX is your must-have guide to build your company, develop a strategic team and then keep the business energised enough to battle and beat Big Box. Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle - and beat - the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing or services, it's a battle of David vs. Goliath - on steroids. The mega-sized competition has deep pockets, massive advertising budgets and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalise on their agility, adaptability, customer service and credibility can definitely win the battle against Big Box. In BATTLING BIG BOX, authors Henry Dubroff and Susan J. Marks take you inside the minds of successful entrepreneurs as they fend off corporate giants. These small business owners - from the ordinary guy who owns the café to the extraordinary entrepreneur who creates a world-dominate corporation - share their insights on the four keys to building and sustaining a successful niche company: · Empower your people. · Build a powerful brand. · Manage cash flow. · Innovate relentlessly with your vision in mind.

A propos du livre

À propos des auteurs

Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to maintain double-digit growth rates. Previously, Dubroff was editor of the Denver Business Journal and business editor at the Denver Post, where he won numerous national awards for excellence in journalism. His entrepreneurial accomplishments have been recognized by the U.S. Chamber of Commerce, the U.S. Small Business Administration, and the California Legislature.

Susan J. Marks is an award-winning journalist, freelance writer, book author, and editor. In her nearly 30 years of newspaper, magazine, and book writing and editing experience, she has chronicled large and small business successes and failures, innovations, and changes.

Détails de l'édition

• Éditeur: Career Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 160163028X
• ISBN 13: 9781601630285
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slovaquie