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Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition - Couverture souple

Sonnier, Lauron

 
9781601630735: Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
Couverture souple
ISBN 10 : 1601630735 ISBN 13 : 9781601630735
Editeur : Career Press, 2009

Synopsis

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day. THINK LIKE A MARKETER takes the mystery out of marketing. It addresses, head-on, the principles that must guide every action, decision and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven processes, THINK LIKE A MARKETER will teach and show you how to: · Think, act, and communicate like a marketing pro. · Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). · Stand out in a cluttered and overcrowded marketplace. · Stir the pot to build and maintain marketing momentum. · Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

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À propos de l'auteur

Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Career Press
Date d'édition
2009
Langue
anglais
ISBN 10 
1601630735
ISBN 13 
9781601630735
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

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