When Talent Isn't Enough: Business Basics for the Creatively Inclined - for Creative Professionals, Includingà Artists, Writers, Designers, Bloggers, ... to Freelance or Run Their Own Business - Couverture souple

Fischer, Kristen

 
9781601632500: When Talent Isn't Enough: Business Basics for the Creatively Inclined - for Creative Professionals, Includingà Artists, Writers, Designers, Bloggers, ... to Freelance or Run Their Own Business

Synopsis

Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In WHEN TALENT ISN'T ENOUGH, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

WHEN TALENT ISN'T ENOUGH offers extensive, practical and easy-to-apply business advice for writers, designers and other self-employed creatives who want to:

Select a viable business model

Market themselves alongside seasoned pros, in-house talent and established agencies

Understand the legalities of doing business

Overcome challenging situations with clients

Embrace self-promotion as a solo professional

Cultivate lasting client partnerships

Improve their innate abilities and expand on their skill sets

Run a profitable, fulfilling business

WHEN TALENT ISN'T ENOUGH provides the foundation that any writer, designer, illustrator or Web developer needs to create lasting success as an entrepreneur.

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À propos de l'auteur

Kristen Fischer has run her own copywriting business for more than seven years. She is the author of three books and has written for publications including Writer's Digest, Creative Business, HOW Design and MediaBistro.

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