Intellectual Property in the Managerial Portfolio: Its Creation, Development, and Protection - Couverture souple

O'Connor, Thomas

Couverture souple

ISBN 10 : 160649354X ISBN 13 : 9781606493540

Editeur : Business Expert Press, 2012

Synopsis

Intellectual property rights have, in fact, been a part of the American pantheon of types of property rights since the very beginning of the nation, but using that term to describe them is a new phenomenon dating to the second half of the last century. The recognition of the importance of protection of intellectual property rights became extremely important and distinctly more difficult as new technologies made it possible for unscrupulous "intellectual property pirates" to purloin, steal, or otherwise make off with the intellectual property of the unaware. This book introduces you to the underlying logic of intellectual property rights-how to acquire them, why they exist, the benefits derived from their ownership, and how they can be protected from the unscrupulous. Inside, you'll learn legal and commonsense alternatives that provide the keys to protection which are outlined with detailed instructions. The availability of intellectual property rights protection, both domestic and international, is outlined and discussed, as are the history of and current trends relevant to the legal rights of the intellectual property owner and the limits of protection provided by the law and by extralegal alternatives of providing protection.

A propos du livre

À propos de l'auteur

Thomas S. O'Connor is professor of marketing in the Department of Marketing and Logistics at the College of Business Administration at the University of New Orleans. Dr. O'Connor received a bachelor of science degree from the Georgia Institute of Technology, an MBA from Mississippi State University, and a PhD in Business Administration from the University of Alabama. He has published many articles in leading journals, and established some of his expertise in intellectual property rights by presenting testimony in state and federal courts. Dr. O'Connor received two research fellowships at a facility of the National Aeronautics and Space Administration through the American Society for Engineering Education.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 160649354X
• ISBN 13: 9781606493540
• Reliure: Broché
• Nombre de pages: 154
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible