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The Multigenerational Sales Team: Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace - Couverture souple

Shiver, Warren; Szen, David

 
9781632650832: The Multigenerational Sales Team: Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace

Synopsis

A business s greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.
The Multigenerational Sales Team focuses on the increasing need for sales organizations to more effectively leverage talent from generational groups who think, sell, and buy in vastly different ways. It addresses the challenges that many organizations are facing right now:

  • How can generations with different perspectives find ways to successfully work together?
  • How should you recruit, train, and deploy different generations of salespeople to build an effective sales team?
  • How can sellers identify and address the generational silent killers within the sales process?
    You will learn how to overcome these obstacles by adjusting internal practices including recruitment, development, and management of salespeople. You will also learn how to improve client-facing activities for better diagnosis and accommodation of buyers preferences. With The Multigenerational Sales Team as a guide, sales professionals and teams who begin this transformation will learn to leverage each generation s unique strengths to drive improvements in both individual and organizational performance."
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    À propos de l'auteur

    Warren Shiver is the founder and managing partner of Symmetrics Group, which is dedicated to driving sustainable revenue improvements by transforming sales organizations. He has more than 20 years of sales, management, and consulting experience working for firms such as Accenture, OnTarget, and North Highland. He holds an MBA from Duke University, a bachelor s degree in mechanical engineering from Georgia Institute of Technology, and is the co-author with Michael Perla of 7 Steps to Salesforce Transformation.

    David Szen has more than 25 years of sales, sales management, sales-effectiveness consulting, workshop design, and training experience working for firms such as Cox Target Media, Valpak, and Crown Marketing Group. As a principal with Symmetrics Group, he trains and coaches sales teams and leaders, and helps to lead sales transformations. Szen holds a bachelor degree of science in marketing from the State University of New York at Buffalo.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.