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The Science of Customer Connections: Manage Your Message to Grow Your Business - Couverture souple

Karrh, Jim

 
9781632651532: The Science of Customer Connections: Manage Your Message to Grow Your Business
Couverture souple
ISBN 10 : 163265153X ISBN 13 : 9781632651532
Editeur : New Page Books,US, 2019

Synopsis

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

With clear language and a sense of humor, Karrh guides readers step by step to create:

  • A message that is memorable, interesting to buyers, and built to share
  • A growing set of messengers who include your story in their everyday conversations
  • Management habits that build consistency and scale

Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably--without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.

Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jim Karrh, PhD an award-winning columnist, contributor to the American Marketing Association's Executive Circle blog, and host of the Manage Your Message podcast. He earned his MBA from Duke University's Fuqua School of Business, where he was named a Fuqua Scholar. He lives with his wife Alison and their three sons in Little Rock, Arkansas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Page Books,US
Date d'édition
2019
Langue
anglais
ISBN 10 
163265153X
ISBN 13 
9781632651532
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
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