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Expect the Unexpected: Finding Opportunity in Unexpected Business Results - Couverture souple

Parsons, Richard

 
9781665707701: Expect the Unexpected: Finding Opportunity in Unexpected Business Results
Couverture souple
ISBN 10 : 1665707704 ISBN 13 : 9781665707701
Editeur : Archway Publishing, 2021

Synopsis

A serious disruption will happen in every business-it's not a question of if but when. If the disruption is big enough, it can destroy you, but it can also give you the opportunity to succeed beyond previous achievements.

For instance, no one predicted the impact of the COVID-19 pandemic, but it has destroyed some companies and helped others.

Richard Parsons, the former corporate controller for M&M/Mars and a faculty member at Texas A&M University - Texarkana, shares case studies that exemplify how to deal with surprising situations in this book. He highlights best practices such as:

- Be close to the customer. Too often, we focus on competitors when it's customers that end up surprising us. Their tastes and preferences change quickly.

- Focus on what you can control. Especially in the short term, don't expect things to turn out like you planned. Owners and executives can get caught up with enthusiasm or despair over short-term results and lose discipline and direction.

On the surface, these ideas and many others may seem simple, but that is exactly why they are so powerful. When you get the fundamentals right, you have the foundation on which other ideas can succeed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Richard Parsons has had senior-level executive experience with some of the largest and most well-known companies in the world. Among other responsibilities, he was corporate controller for M&M/Mars. He earned a Ph.D. in economics and is on the faculty at Texas A&M University - Texarkana, where he teaches and researches. He has taught business planning, business strategy, business forecasting, economics, and finance. An avid skier and birdwatcher, he can be reached at drrichardparsons@gmail.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Archway Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1665707704
ISBN 13 
9781665707701
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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