The Next Cmo: A Guide to Operational Marketing Excellence - Couverture rigide

Mahoney, Peter; Todaro, Scott; Faulkner, Dan

 
9781665711388: The Next Cmo: A Guide to Operational Marketing Excellence
Couverture rigide
ISBN 10 : 1665711388 ISBN 13 : 9781665711388
Editeur : Archway Publishing, 2021

Synopsis

The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.

The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.

This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.

Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:

Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth

In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Archway Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1665711388
ISBN 13 
9781665711388
Reliure
Relié
Nombre de pages
254
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781665711395: The Next Cmo: A Guide to Operational Marketing Excellence

Edition présentée

ISBN 10 :  1665711396 ISBN 13 :  9781665711395
Editeur : Archway Publishing, 2021
Couverture souple