Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ‘new-game’ Landscape - Couverture souple

Phillips, Dr; Hughes, Mel; Sloane, Dr Stanton

 
9781665754903: Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ‘new-game’ Landscape

Synopsis

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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Autres éditions populaires du même titre

9781665754897: Customer Experience (Cx) Engineering in Aerospace and Defense:: Delivering Winning Value Propositions in a ‘new-game’ Landscape

Edition présentée

ISBN 10 :  1665754893 ISBN 13 :  9781665754897
Editeur : Archway Publishing, 2024
Couverture rigide