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Synopsis
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
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Présentation de l'éditeur
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
Présentation de l'éditeur
Gonzo Marketing is a knuckle–whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one–size–fits–all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
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Gonzo Marketing: Winning through Worst Practices
Edité par
Capstone, 2001
ISBN 10 : 1841121665
ISBN 13 : 9781841121666
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Hardcover. Etat : Fine. Leichte Risse; Gebogener Buchrücken. Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet. and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. N° de réf. du vendeur 849d2f7a-658c-4713-8b7f-5e5a7ab83bdb
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Gonzo Marketing: Winning Through Worst Practices
Edité par
Capstone, 2001
ISBN 10 : 1841121665
ISBN 13 : 9781841121666
Ancien ou d'occasion
Couverture rigide
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GONZO MARKETING: WINNING THROUGH WORST PRACTICES
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GONZO MARKETING: WINNING THROUGH WORST PRACTICES
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Gonzo Marketing Winning Through Worst Practices
Vendeur : Basi6 International, Irving, TX, Etats-Unis
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GONZO MARKETING: WINNING THROUGH WORST PRACTICES
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Gonzo Marketing: Winning through Worst Practices
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