Blue Goldfish Workbook: How to Implement Blue Goldfish in Your Organization - Couverture souple

Phelps, Stan; Carroll, Evan

Couverture souple

ISBN 10 : 1952234026 ISBN 13 : 9781952234026

Editeur : 9 INCH Marketing, 2020

Synopsis

A Blue Goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. This workbook is based on a collection of over 300 case studies.The New BattlegroundCustomer experience as the new battleground for competitive advantage, but with every wise company focusing on customer experience, how do you stand out? Former GE CEO Jack Welch perhaps said it best, “There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.”This Blue Goldfish Workbook examines the three R's: Relationship, Responsiveness, and Readiness. It also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What's your Blue Goldfish?

Détails de l'édition

• Éditeur: 9 INCH Marketing
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1952234026
• ISBN 13: 9781952234026
• Reliure: Broché
• Nombre de pages: 73
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg