Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 - Couverture souple
Synopsis
¨ Table of contents
European Works Councils in the Airline Industry
Stephen J. Havlovic, Laurentian University, Canada
From a Smart City to a Smart Destination: a Case Study
Sónia Avelar University of the Azores, Portugal
Smart Tourism Approaches through Intelligent Print Media
Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece
Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists
Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece
Intelligent Packaging as a Dynamic Marketing Tool for Tourism
Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece
Intelligent Ticket with Augmented Reality Applications for Archaeological Sites
Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece
Visualization of Folk-Dances in Virtual Reality Environments
Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic
Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)
Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece
Mapping Island Tourism Research
Flávio Tiago, Cristina Oliveira, Ana Brochado and Sérgio Moro, University of the Azores, Portugal
Human Resources Role in Hospitality Service Quality
Flavio Tiago, Teresa Borges-Tiago and João Couto, University of the Azores, Ponta Delgada, 9501-801 Portugal
The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts
Jashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesia
and Meng Tao, International Business College, China
Cultural Identity, Innovation and Entrepreneurship
Efharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, Greece
A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context
Fulya Acikgoz, Istanbul Technical University, Turkey and Asli D.A. Tasci, University of Central Florida, USA
City Branding: Proposal of an Observation and Analysis Grid
Ezzohra Belkadi, Ain Sebâa/ Hassan II University, Morocco
City Branding of Casablanca in Moroccο
FSJES Ezzohra Belkadi, Ain Sebaâ/ Hassan II University, Morocco
Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z
Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, Greece
Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries
Elma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina,
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
