Strategic Innovative Marketing and Tourism: 8th Icsimat, Northern Aegean, Greece, 2019 - Couverture souple

Couverture souple

ISBN 10 : 3030361284 ISBN 13 : 9783030361280

Editeur : Springer Nature Switzerland AG, 2021

Synopsis

] Table of contents

European Works Councils in the Airline Industry

Stephen J. Havlovic, Laurentian University, Canada

From a Smart City to a Smart Destination: a Case Study

Sónia Avelar University of the Azores, Portugal

Smart Tourism Approaches through Intelligent Print Media

Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece

Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists

Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece

Intelligent Packaging as a Dynamic Marketing Tool for Tourism

Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece

Intelligent Ticket with Augmented Reality Applications for Archaeological Sites

Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece

Visualization of Folk-Dances in Virtual Reality Environments

Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic

Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)

Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece

Mapping Island Tourism Research

Flávio Tiago, Cristina Oliveira, Ana Brochado and Sérgio Moro, University of the Azores, Portugal

Human Resources Role in Hospitality Service Quality

Flavio Tiago, Teresa Borges-Tiago and João Couto, University of the Azores, Ponta Delgada, 9501-801 Portugal

The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts

Jashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesia

and Meng Tao, International Business College, China

Cultural Identity, Innovation and Entrepreneurship

Efharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, Greece

A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context

Fulya Acikgoz, Istanbul Technical University, Turkey and Asli D.A. Tasci, University of Central Florida, USA

City Branding: Proposal of an Observation and Analysis Grid

Ezzohra Belkadi, Ain Sebâa/ Hassan II University, Morocco

City Branding of Casablanca in Moroccο

FSJES Ezzohra Belkadi, Ain Sebaâ/ Hassan II University, Morocco

Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, Greece

Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries

Elma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina,

A propos du livre

À propos de l'auteur

Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.

Détails de l'édition

• Éditeur: Springer Nature Switzerland AG
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 3030361284
• ISBN 13: 9783030361280
• Reliure: Broché
• Nombre de pages: 1134
• Éditeur: Kavoura Androniki, Kefallonitis Efstathios, Theodoridis Prokopios
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne