Articles liés à Fandom Analytics: Creating and Harnessing Consumer...
Synopsis
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Michael Lewis is Professor of Marketing and Director of the Emory Marketing Analytics Center at the Goizueta Business School, Emory University (Atlanta, GA, USA). Professor Lewis's work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. The foundation for Professor Lewis' work is a deep background in statistics and optimization. These tools provide a data-driven approach to measurement and decision-making. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. He has published work related to loyalty programs, customer lifetime value, and dynamic pricing in addition to sports topics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Fandom Analytics: Creating and Harnessing Consumer...
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
Edité par
Springer, 2024
ISBN 10 : 3031659244
ISBN 13 : 9783031659249
Ancien ou d'occasion
Couverture rigide
Vendeur : Friends of Pima County Public Library, Tucson, AZ, Etats-Unis
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hardcover. Etat : Good. Ex-Library with usual markings, stamps and / or stickers. Cover is clean with light edge wear. Pages are clean and free of markings. Binding is tight. No EXPEDITED OR INTERNATIONAL SHIPPING FOR THIS ITEM because of size / weight. Until further notice, USPS Priority Mail only reliable option for Hawaii. N° de réf. du vendeur mon0000017604
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EUR 8,75
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
Edité par
Springer International Publishing AG, 2024
ISBN 10 : 3031659244
ISBN 13 : 9783031659249
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Like New. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. N° de réf. du vendeur 00096233928
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EUR 13,91
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
Edité par
Springer International Publishing AG, 2024
ISBN 10 : 3031659244
ISBN 13 : 9783031659249
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Like New. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. N° de réf. du vendeur CIN3031659244LN
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EUR 15,75
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Expédition nationale : Etats-Unis
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Fandom Analytics (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 5 sur 5 étoiles
Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur DSPNVWQQXB
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Expédition depuis Italie vers Etats-Unis
Expédition depuis Italie vers Etats-Unis
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Fandom Analytics (Hardcover)
Edité par
Springer International Publishing AG, Cham, 2024
ISBN 10 : 3031659244
ISBN 13 : 9783031659249
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandoms structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandoms structure and societal role. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783031659249
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EUR 38,11
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Business Guides on the Go)
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 44Z59_52_3031659244
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EUR 36,30
Expédition à EUR 4,91
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Fandom Analytics
Edité par
Springer, Berlin, Springer Nature Switzerland, Springer, 2024
ISBN 10 : 3031659244
ISBN 13 : 9783031659249
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. 260 pp. Englisch. N° de réf. du vendeur 9783031659249
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EUR 32,09
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
Vendeur : Books Puddle, Woodside, NY, Etats-Unis
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Etat : New. 2024th edition NO-PA16APR2015-KAP. N° de réf. du vendeur 26401206832
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EUR 61,36
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Print on Demand. N° de réf. du vendeur 396251631
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EUR 59,27
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. PRINT ON DEMAND. N° de réf. du vendeur 18401206842
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