Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Couverture rigide

Lewis, Michael

Couverture rigide

ISBN 10 : 3031659244 ISBN 13 : 9783031659249

Editeur : Springer International Publishing AG, 2024

Synopsis

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

A propos du livre

À propos de l?auteur

Michael Lewis is Professor of Marketing and Director of the Emory Marketing Analytics Center at the Goizueta Business School, Emory University (Atlanta, GA, USA). Professor Lewis's work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. The foundation for Professor Lewis' work is a deep background in statistics and optimization. These tools provide a data-driven approach to measurement and decision-making. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. He has published work related to loyalty programs, customer lifetime value, and dynamic pricing in addition to sports topics.

Détails de l'édition

• Éditeur: Springer International Publishing AG
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 3031659244
• ISBN 13: 9783031659249
• Reliure: Relié
• Nombre de pages: 274
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne