Fandom analytics creating harnessing par lewis michael (13 résultats)

Hardback. Etat : Like New. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. …

hardcover. Etat : Good. Ex-Library with usual markings, stamps and / or stickers. Cover is clean with light edge wear. Pages are clean and free of markings. Binding is tight. No EXPEDITED OR INTERNATIONAL SHIPPING FOR THIS ITEM because of size / weight. Until further notice, USPS Priority Mail only reliable option for Hawaii.…

Hardback. Etat : Like New. The success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. …

hardcover. Etat : Acceptable. Warped, A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include notes--in pen or highlighter.

hardcover. Etat : VeryGood. A copy that may have been read, very minimal wear and tear. May have a remainder mark.

hardcover. Etat : Good. Used-Stamped-School or Library Edition, CD or Access Code may not be Included, A copy that may have been read, minimal to no highlighting/underlining of text, no missing pages. May have a remainder mark. Spine may show signs of wear. Could be a library copy.

Hardcover. Etat : new. New Copy. Customer Service Guaranteed.

Etat : New. 2024th edition NO-PA16APR2015-KAP.

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.…

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.…

Taschenbuch. Etat : Neu. Fandom Analytics | Creating and Harnessing Consumer and Cultural Passion | Michael Lewis | Taschenbuch | Business Guides on the Go | xiv | Englisch | 2025 | Springer | EAN 9783031659270 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Etat : New. Print on Demand.

Etat : New. PRINT ON DEMAND.