Articles liés à Political Marketing in the 2024 U.s. Presidential Election

Political Marketing in the 2024 U.s. Presidential Election - Couverture rigide

 
9783031985607: Political Marketing in the 2024 U.s. Presidential Election
Couverture rigide
ISBN 10 : 3031985605 ISBN 13 : 9783031985607
Editeur : Palgrave Macmillan, 2025

Synopsis

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.

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À propos de l'auteur

Jamie Gillies is Professor and Chair of the Department of Journalism and Communications and the Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of four other volumes on American and Canadian elections in the Palgrave Studies in Political Marketing and Management series.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2025
Langue
anglais
ISBN 10 
3031985605
ISBN 13 
9783031985607
Reliure
Relié
Nombre de pages
136
Éditeur
Gillies Jamie
Coordonnées du fabricant
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