9783031985607 - political marketing in the 2024 u.s. presidential election (24 résultats)

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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000.

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Hardback. Etat : New. This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns.  This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate.  Every American presidential election tends to herald in new political branding and marketing strategies.  This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.…

Hardcover. Etat : new. Hardcover. This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trumps win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

hardcover. Etat : New.

Etat : New.

Etat : New. 2025. hardcover. . . . . .

Etat : As New. Unread book in perfect condition.

Etat : New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Etat : Brand New. 120 pages. 8.26x5.82x8.50 inches. In Stock.

Etat : New.

Etat : NEW.

Hardcover. Etat : Brand New. 120 pages. 8.26x5.82x8.50 inches. In Stock.

Etat : New.

Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump s win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.…

Hardback. Etat : New. This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns.  This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate.  Every American presidential election tends to herald in new political branding and marketing strategies.  This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.…

Etat : new. Questo è un articolo print on demand.

Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump s win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories. 127 pp. Englisch.…

Etat : New. Print on Demand.

Etat : New. PRINT ON DEMAND.

Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump's win in November. A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns. This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate. Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 140 pp. Englisch.…

Buch. Etat : Neu. Political Marketing in the 2024 U.S. Presidential Election | Jamie Gillies | Buch | ix | Englisch | 2025 | Palgrave Macmillan | EAN 9783031985607 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.…