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Public Relations Research: European and International Perspectives and Innovations - Couverture rigide
Synopsis
This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association's Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Public Relations Research: European and International Perspectives and Innovations
Edité par
VS Verlag für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
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gebundene Ausgabe. Etat : Gut. 456 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 870. N° de réf. du vendeur 2133169
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Public Relations Research: European and International Perspectives and Innovations
Edité par
VS Verlag für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
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Couverture rigide
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456 Seiten Ex-Libraary book in good condition. 9783531156026 Sprache: Deutsch Gewicht in Gramm: 900. N° de réf. du vendeur 1470977
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Public Relations Research: European and International Perspectives and Innovations
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Vs Verlag Für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9783531156026. N° de réf. du vendeur 5970679
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Public Relations Research: European and International Perspectives and Innovations
Edité par
VS Verlag für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
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Couverture rigide
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Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M03531156020-G
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Public Relations Research (Hardcover)
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Springer Fachmedien Wiesbaden, Weisbaden, 2008
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Hardcover. Etat : new. Hardcover. Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world. Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783531156026
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Public Relations Research
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VS Verlag f?r Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur S0-9783531156026
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Public Relations Research: European And International Perspectives And Innovations
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Hardcover. Etat : Brand New. 2008 edition. 454 pages. 9.40x6.60x1.10 inches. In Stock. This item is printed on demand. N° de réf. du vendeur __3531156020
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Public Relations Research: European and International Perspectives and Innovations
Edité par
VS Verlag für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
Neuf
Couverture rigide
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Public Relations Research
Edité par
VS Verlag Für Sozialwissenschaften Apr 2008, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence. 460 pp. Englisch. N° de réf. du vendeur 9783531156026
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Public Relations Research
Edité par
VS Verlag für Sozialwissenschaften, 2008
ISBN 10 : 3531156020
ISBN 13 : 9783531156026
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. N° de réf. du vendeur 4872216
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