Public Relations Research: European and International Perspectives and Innovations - Couverture souple

 
9783531199610: Public Relations Research: European and International Perspectives and Innovations
Couverture souple
ISBN 10 : 3531199617 ISBN 13 : 9783531199610
Editeur : VS Verlag für Sozialwissenschaften, 2014

Synopsis

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association's Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VS Verlag für Sozialwissenschaften
Date d'édition
2014
Langue
anglais
ISBN 10 
3531199617
ISBN 13 
9783531199610
Reliure
Broché
Nombre de pages
456
Éditeur
Zerfaß Ansgar, Van Ruler A. A., Sriramesh Krishnamurthy
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9783531156026: Public Relations Research: European and International Perspectives and Innovations

Edition présentée

ISBN 10 :  3531156020 ISBN 13 :  9783531156026
Editeur : VS Verlag fur Sozialwissenschaften, 2008
Couverture rigide