Articles liés à Marketing communication
Synopsis
Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glyndŵr University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Marketing communication
Image fournie par le vendeur
Marketing communication
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glynd r University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry. 24 pp. Englisch. N° de réf. du vendeur 9783638790321
Acheter neuf
EUR 18,95
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Marketing communication
impression à la demandeVendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glynd¿r University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR ¿Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness ¿ comprehension ¿ conviction ¿ action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 24 pp. Englisch. N° de réf. du vendeur 9783638790321
Acheter neuf
EUR 18,95
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing communication
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glynd r University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry. N° de réf. du vendeur 9783638790321
Acheter neuf
EUR 18,95
Expédition à EUR 60,26
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing communication
Edité par
Grin-Verlag, 2007
ISBN 10 : 3638790320
ISBN 13 : 9783638790321
Neuf
Taschenbuch
Edition originale
Vendeur : Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : New. 1. Auflage. ---. nein. N° de réf. du vendeur 91193
Acheter neuf
EUR 9,95
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing communication
impression à la demandeVendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Marketing communication | Andreas Leitner | Taschenbuch | 24 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638790321 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 101935944
Acheter neuf
EUR 18,95
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 5 disponible(s)