Innovators' Marketplace: Using Games to Activate and Train Innovators - Couverture souple

Livre 3 sur 12: Understanding Innovation

Ohsawa, Yukio; Nishihara, Yoko

 
9783642444562: Innovators' Marketplace: Using Games to Activate and Train Innovators
Couverture souple
ISBN 10 : 3642444563 ISBN 13 : 9783642444562
Editeur : Springer, 2014

Synopsis

This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.

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Éditeur
Springer
Date d'édition
2014
Langue
anglais
ISBN 10 
3642444563
ISBN 13 
9783642444562
Reliure
Broché
Nombre de pages
220
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9783642254796: Innovators' Marketplace: Using Games to Activate and Train Innovators

Edition présentée

ISBN 10 :  3642254799 ISBN 13 :  9783642254796
Editeur : Springer-Verlag Berlin and Heide..., 2012
Couverture rigide