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Loyalty Scheme Enrolment And Privacy Issues: Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment - Couverture souple

Suleman, Abdul-Razak

 
9783659001895: Loyalty Scheme Enrolment And Privacy Issues: Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment
Couverture souple
ISBN 10 : 3659001899 ISBN 13 : 9783659001895
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that economic rewards are the foremost influence on enrolment in schemes may be true, it is imperative to investigate from a broad perspective the influences on loyalty scheme enrolment. While some influences may drive enrolment in schemes, the danger of potential loss of privacy associated with loyalty schemes could also have a negative influence on enrolment. This study investigates from a consumer perspective, drivers of enrolment in loyalty schemes and the impact of the danger of privacy loss in enrolment decisions. This study observes that aside economic rewards, scheme design features and self-selection are two other factors that have significant influence in scheme enrolment. Moreover, contrary to assertions in the literature, the perceived risk of loss of privacy appears to have minor impact on enrolment decisions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The use of loyalty schemes by businesses has become widespread today and this popularity has been accompanied by considerable enrolment in loyalty schemes by consumers. Though the assumption that economic rewards are the foremost influence on enrolment in schemes may be true, it is imperative to investigate from a broad perspective the influences on loyalty scheme enrolment. While some influences may drive enrolment in schemes, the danger of potential loss of privacy associated with loyalty schemes could also have a negative influence on enrolment. This study investigates from a consumer perspective, drivers of enrolment in loyalty schemes and the impact of the danger of privacy loss in enrolment decisions. This study observes that aside economic rewards, scheme design features and self-selection are two other factors that have significant influence in scheme enrolment. Moreover, contrary to assertions in the literature, the perceived risk of loss of privacy appears to have minor impact on enrolment decisions.

Biographie de l'auteur

Abdul-Razak Suleman holds a Masters degree in Information Management and Technology. With a Bachelors degree in Information Studies from the University of Ghana, his research interests include strategic application of information systems, consumer privacy and automation of manual information systems.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659001899
ISBN 13 
9783659001895
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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