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Synopsis
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970’s, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007).
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À propos de l'auteur
Mr.Gebrekiros Hagos has obtain his BSc degree in Information Technology form Addis Ababa Universtiy in 2007 and his MA degree in Business Administration Marketing specialization form Mekelle university in 2011.Since then he has working as a Lecturer in Mekelle University,College of Business and Economics ,Department of Marketing.
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The use of ICT in Marketing
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LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10 : 3659151211
ISBN 13 : 9783659151217
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970's, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007). 108 pp. Englisch. N° de réf. du vendeur 9783659151217
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The use of ICT in Marketing : Case study of selected Companies in Mekelle City
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ISBN 10 : 3659151211
ISBN 13 : 9783659151217
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970's, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007). N° de réf. du vendeur 9783659151217
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The use of ICT in Marketing
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ISBN 10 : 3659151211
ISBN 13 : 9783659151217
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hagos GebrekirosMr.Gebrekiros Hagos has obtain his BSc degree in Information Technology form Addis Ababa Universtiy in 2007 and his MA degree in Business Administration Marketing specialization form Mekelle university in 2011.Since. N° de réf. du vendeur 5135208
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The use of ICT in Marketing: Case study of selected Companies in Mekelle City
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LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3659151211
ISBN 13 : 9783659151217
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The use of ICT in Marketing
Edité par
LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10 : 3659151211
ISBN 13 : 9783659151217
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen as an act of exchange, IT is the subject of exchange in marketing activity. Recently in our society, increase ICT use with respect to the importance of intangible assets such as services , the marketing intelligences domain of special fields including hotel marketing, culture marketing, event marketing, agricultural marketing, Industrial marketing and others are becoming wider. Together with the term Information system management, technology marketing is also gradually more frequently used because Information has become a crucial factor of marketing activities in business organizations (Sang-hyeok Seo, 2000). The use of ICT in marketing is not a completely new phenomenon. During the 1970's, ICT have been widely used in electronic commerce value creation (value chain) in business organization for food markets such electronic sale (e-sale) in the cattle industry, and electronic cotton marketing in the United States (Montealegre, et.al, 2007).OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 108 pp. Englisch. N° de réf. du vendeur 9783659151217
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The use of ICT in Marketing | Case study of selected Companies in Mekelle City
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3659151211
ISBN 13 : 9783659151217
Neuf
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Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. The use of ICT in Marketing | Case study of selected Companies in Mekelle City | Gebrekiros Hagos | Taschenbuch | 108 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659151217 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 106417975
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