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Medical Tourism - Building a Competitive Marketing Plan: Market Research : A Comparative Analysis Across Leading Hospitals Of Delhi - Couverture souple

Aggarwal, Swati

 
9783659152467: Medical Tourism - Building a Competitive Marketing Plan: Market Research : A Comparative Analysis Across Leading Hospitals Of Delhi
Couverture souple
ISBN 10 : 3659152463 ISBN 13 : 9783659152467
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Traveling abroad for health is not a new phenomenon.In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. In roman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. Cross-border travel for health reasons is a $40 billon market and growing at over 15% a year throws up huge opportunities for anyone smart enough to tap it.Corporate hospitals are lapping up the opportunity by providing world class state of the art facilities and to help increase its potential a strong planning at is needed while planning International patient services department. This study caters to the major step of market research and planning to plan an IPS dept. in a hospital.

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Présentation de l'éditeur

Traveling abroad for health is not a new phenomenon.In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, asklepios; the god of healing was located at Epidaurus. In roman Britain, patients took the waters at a shrine at bath, a practice that continued for 2,000 years. During 18th century wealthy Europeans used to visit health resorts in North Africa. But in the past seven years or so, the movement has accelerated sharply. Cross-border travel for health reasons is a $40 billon market and growing at over 15% a year throws up huge opportunities for anyone smart enough to tap it.Corporate hospitals are lapping up the opportunity by providing world class state of the art facilities and to help increase its potential a strong planning at is needed while planning International patient services department. This study caters to the major step of market research and planning to plan an IPS dept. in a hospital.

Biographie de l'auteur

Swati Aggarwal has done MBA in Hospital Administration from IIHMR, Jaipur . Her keen areas of interest include Quality & marketing hospital services.She has a publication on her study at AIIMS,New Delhi titled "Quality Assurance in Operation Theaters." She is research and achievement oriented & possess strong analytical skills .

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3659152463
ISBN 13 
9783659152467
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
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