Factors determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling - Couverture souple

Annamalah, Sanmugam

Couverture souple

ISBN 10 : 3659159921 ISBN 13 : 9783659159923

Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual’s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.

A propos du livre

À propos de l'auteur

Sanmugam Annamalah is a lecturer for American Degree Programs in SEGi University College and a PHD candidate. A member of Malaysian Institute of Economic Research, an International reviewer for Pearson Publications, Journal of Economics & Finance, International Business Research and a Module writer for Open University of Malaysia.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3659159921
• ISBN 13: 9783659159923
• Reliure: Broché
• Nombre de pages: 156
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne