Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators - Couverture souple

Viellechner, Oliver

9783838201535: Incumbent Inertia in Light of Disruptive Change in the Airline Industry: Causal Factors and Top Management Moderators

Couverture souple

ISBN 10 : 3838201531 ISBN 13 : 9783838201535

Editeur : ibidem-Verlag, 2010

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Oliver Viellechner addresses the response behavior of incumbent firms when facing discontinuous change by innovative business models. Almost always, this entails a problem of inertia, i.e. the sluggishness of incumbent response due to insecurity in deciding on an adequate response strategy. Viellechner investigates disruptive change in the European airline industry during the 1990s, when low-cost airlines severely challenged established carriers. By conducting four case studies, he identifies new causes of inertia and reveals the role of top management teams in improving incumbent firms' responsiveness. Viellechner's new book is relevant to both researchers and managers. It links concepts of strategy, organizational and psychological research and sheds light on the new competitive structure of an industry which has been repeatedly challenged by entrants and external shocks.

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� propos de l?auteur

Oliver Viellechner studied business administration and mechanical engineering at the Technical University of Munich and completed his doctoral research at the HHL Leipzig Graduate School of Management and INSEAD. He works as a consultant for McKinsey & Company, Inc.

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