Articles liés à Advertising Decision Making Process: Advertising options...

Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies - Couverture souple

Krishna, Ammani

 
9783843390798: Advertising Decision Making Process: Advertising options with specific reference to corporates' choice of advertising agencies
Couverture souple
ISBN 10 : 3843390797 ISBN 13 : 9783843390798
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Advertising is fascinating and provocative. There has been a dramatic acceleration in the pace and nature of advertising all over the world. The challenging competitive environment of the market calls for adopting innovative marketing strategies in building the brand image, gaining the confidence of the customers and reaching a larger customer base. In this back drop the book focuses on various aspects of advertising decision making process with specific reference to selection of an advertising agency by building an objective mathematical model for the selection of an ideal advertising agency. Besides the issue of selection, various other issues of advertising are elaborated, debated and conclusions drawn in the following chapters.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3843390797
ISBN 13 
9783843390798
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne