Articles liés à CORPORATE SOCIAL RESPONSIBILITY: COMPETITIVE ADVANTAGE...

CORPORATE SOCIAL RESPONSIBILITY: COMPETITIVE ADVANTAGE AND STRATEGIC NECESSITY - Couverture souple

Brunsael, Petter

 
9783844384680: CORPORATE SOCIAL RESPONSIBILITY: COMPETITIVE ADVANTAGE AND STRATEGIC NECESSITY
Couverture souple
ISBN 10 : 3844384685 ISBN 13 : 9783844384680
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Corporate social responsibility (CSR) has been anincreased concept within the today’s business andthere are different perceptions regarding the meansof the concept. The theories in the area focus on CSRas a possible source of competitive advantage, butalso as a strategic necessity. There is a debateregarding the Stakeholders’ importance when it comesto a firm’s CSR activities. Satisfying stakeholdersmay be useful to increase a firm’s competitiveness,as well as it can be seen as a necessity. This studyexplores whether a CSR activity can be seen as asource of competitive advantage, or as a strategicnecessity.The main findings concern CSR as competitiveadvantage and as a strategic necessity, as well asrooted in the firm’s values and beliefs. Further, thefindings show a more detailed categorisation ofsources of competitive advantage and strategicnecessity. In addition, the findings show that thedifferent stakeholder groups: latent, expectant anddefinitive have different perceptions of a CSRactivity. Lastly, the CSR managers’ intention and thestakeholders’ perception differ in some areas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Corporate social responsibility (CSR) has been anincreased concept within the today’s business andthere are different perceptions regarding the meansof the concept. The theories in the area focus on CSRas a possible source of competitive advantage, butalso as a strategic necessity. There is a debateregarding the Stakeholders’ importance when it comesto a firm’s CSR activities. Satisfying stakeholdersmay be useful to increase a firm’s competitiveness,as well as it can be seen as a necessity. This studyexplores whether a CSR activity can be seen as asource of competitive advantage, or as a strategicnecessity.The main findings concern CSR as competitiveadvantage and as a strategic necessity, as well asrooted in the firm’s values and beliefs. Further, thefindings show a more detailed categorisation ofsources of competitive advantage and strategicnecessity. In addition, the findings show that thedifferent stakeholder groups: latent, expectant anddefinitive have different perceptions of a CSRactivity. Lastly, the CSR managers’ intention and thestakeholders’ perception differ in some areas.

Biographie de l'auteur

Petter Brunsael Master's degree in Business Administration at Agder University,with a major in Strategic Management. Current position; Business controller at ICA Eiendom Norge AS.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844384685
ISBN 13 
9783844384680
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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